FAUmagazin 2023A strong brand
Why FAU values a uniform brand identity “A brand stands for a sense of identity, orientation, values, background and strategy, but it also expresses a message, presence, appearance and motivation – it is astonishing what all goes into a brand,” explains Silke Sauer. “This underlines how important the brand is for an organization.” She should […]Why FAU values a uniform brand identity “A brand stands for a sense of identity, orientation, values, background and strategy, but it also expresses a message, presence, appearance and motivation – it is astonishing what all goes into a brand,” explains Silke Sauer. “This underlines how important the brand is for an organization.” She should […]
