Textual cultures and digital transformation (M.A.)
This Master’s degree program is the perfect fit for you if you would like to apply and extend your knowledge in all writing-based media, taking a project-oriented approach exploring current phenomena. It centers on the digital transformation of publishing and reading, but above all on your own interests in the context of media economics and culture.
Fact Sheet
- Degree
- Master of Arts (M.A.)
- Admission
- Qualification assessment
- Duration of studies
- 4 semesters
- Teaching language
- completely in German
- Faculty
- Faculty of Humanities, Social Sciences, and Theology
- Start of degree program
- Winter semester
- Number of students
- 1-50
- Special ways to study
- Part-time degree program
Program overview
What is the degree program about?
The aim of the Master’s program in Textual Studies and Digital Transformation is to penetrate the system of written and reading media more deeply and to understand its complexity by analyzing written and reading media in the context of digital media cultures and integrated into complex interconnections with economic, social, and technological developments. Students can demonstrate their analytical and practical skills within the framework of a one-semester project and create their individual profile on the basis of the free elective area.
1st semester
- Basics (seminar)
- Core module 1: Framework (lecture or advanced seminar)
- Modules from the free elective area
2nd semester
- Core module 2: Practices (lecture or advanced seminar)
- Modules from the free elective area
3rd semester
- Project work
- Modules from the free elective area
4th semester
- Master thesis
With a Master’s degree in Textual Studies and Digital Transformation, you are qualified for general and management positions in the (written) media industry in areas such as STM (scientific, technical and medical) publishing, general interest publishing, special interest publishing or literary publishing as well as in production and marketing companies associated with them. You are also suitable for management positions in wholesale and trade in the book and media industry. That apart, you are qualified for any tasks concerning the analysis of written media. You may also choose to start a doctoral degree after completing your Master’s.
Application for a Degree Program

Admission Requirements and Application
Admission
- Master: Qualification assessment
Application deadline
- Winter semester: 15.07.
- Summer semester: nicht möglich
Language skills
- German language skills for international applicants: DSH 2 (written 2 / oral 1) or equivalent
Content related master requirements
Students with a subject-specific degree in a social science or humanities subject related to media communication, especially in the fields of book studies, media studies and communication studies are admitted to the program.
Subject-related disciplines that have at least 40 ECTS credits relating to media and/or media-based communication processes are also accepted.
Students with a subject-specific degree whose overall grade is between 2.51 and 3.0 AND students with a subject-related degree whose overall grade is between 1.0 and 3.0 must include a letter of application of 2-3 pages in length with their application documents.

