Silke Sauer is Chief Brand Officer (CBO) at FAU and is responsible for the strategic management and development of the FAU brand. Her role includes the ongoing development and maintenance of the university’s identity, connecting values, culture, and storytelling, and ensuring a consistent presence across all channels, formats, and initiatives. Work on the brand core supports orientation, cohesion, and a coherent representation of the university both internally and externally.
As CBO, Silke Sauer liaises with the University Executive Board and exercises the powers delegated to her for the implementation of brand-related measures. In this capacity, she also serves as project lead for the FAU webrelaunch, positioning the brand for a digitally future-ready presence.
Curriculum vitae
In addition to an interdisciplinary diploma with a focus on Design, Marketing, and Branding at Coburg University of Applied Sciences and a Master’s degree in Marketing Management from Friedrich-Alexander Universität Erlangen-Nürnberg, Silke Sauer has over 20 years of experience as a branding, marketing, and communications strategist.
Already during her studies, she focused intensively on brand strategy and corporate design development, and after graduation she joined a Berlin-based brand agency as a Brand Consultant, specialising in the development of strong brands and consistent corporate identities for national clients. She later moved to one of Europe’s largest content marketing agencies, where she led projects in corporate communication and digital marketing as Senior Project Manager, serving national and international clients and providing strategic input in the science and B2B sectors. From 2010, she led a Munich full-service agency as Director of Client Services, focusing on branding and marketing. Since 2013, Silke Sauer has served as Head of Communications and Marketing at the School of Business, Economics and Society at FAU.
In November 2022, she was appointed Chief Brand Officer of FAU, responsible for the strategic management and development of the university’s brand.
Kontakt
Silke Sauer
CBO
Contact
Unterstützung finden
Brand Office der FAU
Das FAU Brand Office, als zentrale Koordinationsstelle, sorgt dafür, dass der Markenauftritt der Universität höchsten Standards entspricht. Es bündelt Branding- und Marketingaktivitäten, berät Einrichtungen, stellt Vorlagen bereit und unterstützt bei der einheitlichen Umsetzung von Corporate Design, Storytelling, Bildsprache und Logo. So fördert es die konsequente Anwendung der Markenrichtlinien und stärkt die Identität der FAU.