Textual cultures and digital transformation
Textual cultures and digital transformation (M.A.)
This Master is made for you if you want to apply and expand your knowledge of all writing-based media in a project-oriented way on current phenomena. The focus is on the digital transformations of publishing and reading, but above all on your own interests in the context of media economics and culture.
- Degree
- Master of Arts (M.A.)
- Duration of studies in semester
- 4
- Start of degree program
- Winter semester
- Study location
- Erlangen
- Number of students
- 1-50
- Subject group
- Language and Cultural Studies
- Special ways to study
- Part-time degree program
- Teaching language
- completely in German
- Admission Requirements
- Qualification assessment
What is the degree program about?
The aim of the Master’s program in Written Media Culture and Digital Transformation is to penetrate the system of written and reading media more deeply and to understand its complexity by analyzing written and reading media in the context of digital media cultures and integrated into complex interconnections with economic, social, and technological developments. Students can demonstrate their analytical and practical skills within the framework of a one-semester project and create their individual profile on the basis of the free elective area.
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1st semester
- Basics (seminar)
- Core module 1: Framework (lecture or advanced seminar)
- Modules from the free elective area
2nd semester
- Core module 2: Practices (lecture or advanced seminar)
- Modules from the free elective area
3rd semester
- Project work
- Modules from the free elective area
4th semester
- Master thesis
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With the master’s degree program in Written Media Culture and Digital Transformation, you will qualify for a (leading) position in the (written) media industry, e.g. in the field of STM (scientific, technical, medical) publishing, in trade publishing, or literary publishing, as well as related production and marketing companies. You will also be ideally suited for managerial positions in wholesale and retail in the book and media industries. In addition, you will generally make yourself fit for activities involving the analysis of written media culture. And: With the completion of the master’s degree, you can start a doctorate.
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- Admission requirements (first semester)
- Qualification assessment
- Application deadline winter semester
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15.07.
- Content-related admission requirements
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Admitted are students with a subject-specific degree in a social science or humanities subject related to media communication, especially in the fields of book studies, media studies and communication studies.
Those subject-specific degrees with at least 40 ECTS related to media and/or media-supported communication processes are also recognized.
Students with a subject-specific degree whose overall grade is between 2.51 and 3.0 AND students with a subject-related degree whose overall grade is between 1.0 and 3.0 must include a letter of application of 2-3 pages in length with their application documents.
Language skills
- German language skills for international applicants
- DSH 2 or equivalent
Do you need help or more information?
Our Student Advice and Career Service (IBZ) is the central point of contact for all questions about studying and starting a degree programme. Our Student Service Centres and subject advisors support you in planning your studies.