Silke Sauer, CBO
Chief Brand Officer
Tel.: +49 911 5302-95689
The Chief Brand Officer (CBO) at FAU is responsible for the strategic coordination, management and development of the FAU brand. In particular, this includes managing brand governance, which involves managing the FAU brand internally and externally and establishing a uniform organizational culture surrounding the FAU brand.
In addition to an interdisciplinary degree with a focus on design, marketing and branding at Coburg University and a Master’s degree in marketing management from Friedrich-Alexander-Universität Erlangen-Nürnberg, Silke Sauer can look back at almost 20 years of experience as a specialist in branding, marketing and communications strategy.
As early on as during her degree, Ms. Sauer focused on brand strategy as well as corporate design development and transferred from the content creation department to brand consulting at a brand agency in Berlin directly after successfully completing her degree. As a brand consultant, she specialized in brand and CI/CD development for national customers. Ms. Sauer then began working at one of Europe’s largest content marketing agencies. As senior project manager and project director in corporate communication and digital, she was responsible for a large number of national and international customers, particularly in the scientific and B2B sectors. From 2010 onwards, Ms. Sauer was director of client services and thus responsible for the commercial operations of a full service agency in Munich where the focus was more on branding and marketing. Since 2013, Ms. Sauer has been working as coordinator for communication and marketing at the School of Business, Economics and Society at FAU where she is head of the Press and Marketing department.
Ms. Sauer was appointed Chief Brand Officer of FAU in November 2022.