Based on vision, values and strategy, the FAU brand constitutes a vibrant identity. It creates a sense of solidarity transcending disciplines, formats and topics, and promotes something very valuable in a constantly changing University: Connection. The FAU brand consolidates the very essence of the University: Principles, aspirations, and cultural identity. It reflects how FAU thinks, acts and evolves, both within the context of the University and in a wider perspective. Like a compass, it gives direction, clarity, and strengthens a common sense of purpose.

The FAU brand is an expression of ongoing progress – open, dynamic, and pioneering. The FAU brand combines aspirations and reality, ideas and everyday life, strategy and culture. The people who come together to shape FAU in all their diversity, commitment and common understanding of moving knowledge are those who breathe life into our brand.

Making our identity visible: The FAU brand

“Our brand is created wherever people at FAU act, research, advise, teach and work together, based on principles and a sense of responsibility. Everyone who is part of our University shapes and provides substance to the FAU brand, each and every day.”

Silke Sauer, CBO at FAU

Breathing life into the FAU brand

The FAU brand invites you to become actively involved in shaping what it means for you – in research, teaching, administration and in the FAU community as a whole. It grows where people meet, share ideas, conduct research, provide advice and shape the future. Whether in a lecture, a team meeting, a stay abroad or a meeting with external partners: the brand is always present, always evolving. A brand is created through actions, through participation. Each contribution, whether it is at the level of research, administration or culture, shapes the University’s image both within the University and beyond. Bearing this in mind, the brand is an expression of tangible cultural reality – each and every day.

Chief Brand Officer (CBO) appointed by the Executive Board of the University

The appointment of a Chief Brand Officer (CBO) by the Executive Board of the University underscores the importance of the brand at FAU. This position strengthens the link between brand strategy and university management by providing a direct interface for strategic decisions and measures. As CBO, Silke Sauer works closely with relevant committees and departments and ensures the implementation of brand-related measures at the university management level.

FAU Brand Office

The FAU Brand Office, which is affiliated with the CBO, ensures that the university’s brand image meets the highest standards. It coordinates branding and marketing activities, advises departments, provides templates and guides, and supports the consistent implementation of corporate design, storytelling, visual language, and logos. In this way, it promotes the consistent application of brand guidelines and strengthens FAU’s identity.